Influencer Types and Engagement Strategies

The Business Insider’s Cooper Smith posed the following question: “Who Wields Real Influence On Social Media?”

The answer is very simple: Those who have leveraged a variety of platforms to build a community, empower advocates and attract a substantial fan base have become the most successful influencers on social media. For example, pop star Lady Gaga has quickly become the queen of the social scene with 23 million albums sold, five Grammy awards, 35 million Twitter followers and 56 million “likes” on Facebook.

How did she do it: According to Forbes, Gaga and her manager, Troy Carter, focus their efforts on just one percent of her fan base. So the real question is: How can you replicate Lady Gaga’s success? Traackr, an online search engine that finds social media influencers, believes they have an answer and a service that addresses these questions.

Check out the following Infographic to find out what motivates each type of influencer and understand the best ways to engage them.

Traackr identifies influencer types and suggests engagement strategies targeted to each type of influencer.

Read more:
Who Wields Real Influence On Social Media?
Building Loyalty The Lady Gaga Way: Focus On 1% Of Your Customers

The McKinsey Digital Revolution

5 Things You Should (and Shouldn't) Do in a Crisis

Reblogged from Beyond PR:

• 

You walked in to work this morning, coffee in hand, ready to take on another week. But your colleagues are doing (what look like) sprints, papers are flying and your Blackberry’s buzzing like a chainsaw.

You know it’s bad. All signs are pointing to a corporate crisis.

Now’s not the time to lay blame. And until time travel’s perfected, it’s up to you – the PR pro – to help your organization weather the storm.

Read more… 137 more words

Facebook App Plays Matchmaker With Your Friends

Reblogged from CBS Philly:

By Melony Roy

PHILADELPHIA (CBS) - Co-created by a University of Pennsylvania Graduate, "On the Rebound" is a free Facebook app that lets users discover which of their friends are both single and likely interested.

On the Rebound users visit the website and connect with their Facebook account. The app then returns the top friends who are most compatible and likely to go out with you.

Read more… 195 more words

Social Supremacy: Marketers take notes

Who rules the world? New research suggests that it’s women; at least in the virtual realm. According to the latest research by Weber Shandwick, there are over 80 million U.S. women who spend time using social media.

“No successful brand these days can be without a social media engagement plan. Nor can any marketer ignore the strength – in number and influence – of women who use social media,” says Marcy Massura, Director, Digital Engagement, Weber Shandwick.

The online study, which included 2,000 North American women, also provides marketers with an in-depth look into the social trends and habits of women. For example, women spend an average of 12 hours per week using social media or two hours per day. Over 20 percent of these women would rather socialize through social media, such as Facebook or Twitter, than in person.

“Social media is where these women like to be and social platforms connect them with products and brands,” says Massura. “Marketers need to recognize that social media is more than a channel for distributing coupons and promoting sales, but an opportunity for building relationships.”

More results from Digital Women Influencers:

Weber Shandwick partnered with KRC Research to conduct Digital Women Influencers

How to Do Effective Social Media Marketing

How to Do Effective Social Media Marketing.

A Lesson in Crisis Communication From Beyonce

Reblogged from The Information Age:

In one of the biggest stories of 2013 so far, the lip syncing episode at the 57th Inauguration Ceremony by Beyonce caused a teachable lesson in crisis communication. How do you respond correctly when there is a crisis? Steve Cody, co-founder of Peppercomm, explains how Beyonce's response to the crisis is a lesson for those struggling to respond to controversy. To read, click here.

Great PR Move B!