Originally posted on Beyond PR:
You walked in to work this morning, coffee in hand, ready to take on another week. But your colleagues are doing (what look like) sprints, papers are flying and your Blackberry’s buzzing like a chainsaw.
You know it’s bad. All signs are pointing to a corporate crisis.
Now’s not the time to lay blame. And until time travel’s perfected, it’s up to you – the PR pro – to help your organization weather the storm.
You’re used to leading teams and guiding organizations down the right path. You try to keep a clear head about the whole thing but the office uproar is distracting.
To help you stay focused, here are some simple Dos and Don’ts to keep in mind when dealing with your crisis:
- DO….Get to the heart of the issue: find out exactly what went wrong
- DON’T…Pretend it didn’t happen and hope it doesn’t happen again
- DO…Make amends:…
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