Great PR Move B!
In one of the biggest stories of 2013 so far, the lip syncing episode at the 57th Inauguration Ceremony by Beyonce caused a teachable lesson in crisis communication. How do you respond correctly when there is a crisis? Steve Cody, co-founder of Peppercomm, explains how Beyonce’s response to the crisis is a lesson for those struggling to respond to controversy. To read, click here.