The Business Insider’s Cooper Smith posed the following question: “Who Wields Real Influence On Social Media?”
The answer is very simple: Those who have leveraged a variety of platforms to build a community, empower advocates and attract a substantial fan base have become the most successful influencers on social media. For example, pop star Lady Gaga has quickly become the queen of the social scene with 23 million albums sold, five Grammy awards, 35 million Twitter followers and 56 million “likes” on Facebook.
How did she do it: According to Forbes, Gaga and her manager, Troy Carter, focus their efforts on just one percent of her fan base. So the real question is: How can you replicate Lady Gaga’s success? Traackr, an online search engine that finds social media influencers, believes they have an answer and a service that addresses these questions.
Check out the following Infographic to find out what motivates each type of influencer and understand the best ways to engage them.