It was just a few weeks ago when I asked, “Are You Creating Branded Video? If Not, Where Have You BEEN?” If you still haven’t found yourself (Trust me, I have.), perhaps you need a little more motivation when it comes to investing in online video marketing content.
According to Forrester Research, 75 million viewers watch online video per day and 40 billion videos are streamed per month. (If those numbers weren’t enough to fuel your creativity, please keep reading.) The average user spends 88 percent more time on a website with branded videos added to the content. And in 2012, video traffic was 59 percent of all consumer internet traffic, which is expected to increase by 10 percent in 2017.
Forrester’s research—two reports conducted over a five-year period— explores the current state of, and identifies best practices for producing video. The following Infographic from MultiVision Digital / multiple sources , further illustrates why you should consider incorporating branded video into your integrated communications plan:
Enough said. I know that you have some work to do.