Now that you have officially joined “the rat race” to capture your share of the 72 percent of American adults’—using social media— attention, have you identified your metrics? Are you meeting your ROI expectations?
After all, you developed a strategic plan, joined a few social media networks, hired a social media specialist, and established a substantial fan base. And you are using services like Google Analytics and YouTube insights to measure the efficacy of your online presence.
What else can you do?
One suggestion is to check out your competitors’ social media presence and ask yourself the following questions:
- What strategies are they using to recruit loyal brand promoters? i.e., promotional contest, coupons, etc.
- How are they converting visitors into customers?