Tomorrow, Facebook will be 11 years old; and there’s no doubt that it will be another historic birthday. According to Pew Research, the social networking site is still considered the most dominant platform on the Web, which is used by 57 percent of all American adults and 73 percent of all those ages 12-17.
Adult Facebook usage, according to Pew Research, also continues to grow with 64 percent of users visiting the site on a daily basis, up from 51 percent of daily users in 2010. But when it comes to teens— although many have moved over to Instagram—the total number of users still remains high, says Pew Research.
- On Feb. 4, 2007, Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launched Facebook.
- 890 million daily active users on average for December 2014.
- 745 million mobile daily active users on average for December 2014.
- 1.39 billion monthly active users as of Dec. 31, 2014.
- 1.19 billion mobile monthly active users as of Dec. 31, 2014.
- Approximately 82.4 percent of our daily active users are outside the U.S. and Canada.
How much time did you spend on Facebook last year? Trust me when I say people are watching! According to PR News, it’s critical for brand marketers to know how you are spending your time on the Internet as a whole. In other words, marketers want to know: what are your favorite sites; how much influence do sites like Facebook have on your views, opinions and purchasing habits; and last, but certainly not least, where are you spending your money?
“Sure, the 433,000 tweets sent each minute of 2014 is a 24 percent increase over the year before,” says Richard Brownell, content manager, PR Events at PR News. “But Instagram photo uploads per minute rose by 76 percent in 2014, suggesting steep growth for that platform. Similarly with YouTube, which saw a 197 percent increase in hours of content uploaded. The takeaway for your brand? Go visual.”
The following infographic from Holy Kaw! provides some great insight for brand marketers on where to find their target audiences: