Who rules the world? New research suggests that it’s women; at least in the virtual realm. According to the latest research by Weber Shandwick, there are over 80 million U.S. women who spend time using social media.
“No successful brand these days can be without a social media engagement plan. Nor can any marketer ignore the strength – in number and influence – of women who use social media,” says Marcy Massura, Director, Digital Engagement, Weber Shandwick.
The online study, which included 2,000 North American women, also provides marketers with an in-depth look into the social trends and habits of women. For example, women spend an average of 12 hours per week using social media or two hours per day. Over 20 percent of these women would rather socialize through social media, such as Facebook or Twitter, than in person.
“Social media is where these women like to be and social platforms connect them with products and brands,” says Massura. “Marketers need to recognize that social media is more than a channel for distributing coupons and promoting sales, but an opportunity for building relationships.”
More results from Digital Women Influencers:
Weber Shandwick partnered with KRC Research to conduct Digital Women Influencers
