Good day youth marketers! Just in case you missed my last post “Teens leap to Mars, while adults remain on Earth”, I decided to do a quick recap for you.
This time, however, I decided to add some statistics that offer further insight into our fickle little bunch or what many marketers are referring too as the most skeptical and hard to reach generation than any other before them.
The following stats—assembled by Digiday—are just another attempt to solve a puzzle that’s bewildering many marketers: how do you capture and hold the attention of Generation Y, or the millennials?
- There are about 79 million millennials in the U.S., versus the 48 million Generation Xers (born between 1965 and 1980). (ComScore)
- Millennials will make up 50 percent of the U.S. workforce by 2030. (Bureau of Labor Statistics)
- 27 percent of millennials are self-employed. (The Millennial Generation Research Review)
- 80 percent of millennials sleep with their phones next to their beds. (The Millennial Generation Research Review)
- Millennials send about 20 texts per day. (Pew Social Trends)
- The purchasing power of millennials is estimated to be $170 billion per year. (ComScore)
- 56 percent of millennials think technology helps people use their time more efficiently. (Pew Social Trends)
- 14 percent of millennials use Twitter. (Pew Social Trends)
- 31 percent of millennials said they earn enough money to lead the kind of life they want, versus 46 percent of Gen Xers. (Pew Social Trends)
- 41 percent of millennials have no landline at home and rely on their cellphones for communication. (Pew Social Trends)