Tinker With TikTok to Thrill Your Target Audience

Are you still wondering if you should include TikTok in your social media marketing strategy? Well, consider this: App Annie’s 2022 Mobile Forecast report says TikTok will surpass 1.5 billion users this year. 

Undoubtedly, the trending challenges, funky dance moves, quirky cooking demos, hilarious animal features and silly pranks are influencing mainstream culture and attracting a massive audience of followers globally. Among all the creative content on the platform, there are plenty of opportunities for you to meet your business goals, add to your social media marketing strategy and boost your brand messaging.

To get you started, TikTok has shared the following infographic with a new guide that offers an activation strategy for both organic and paid content. So, go ahead and experiment with new content that can help you connect with more of your target audience.

Write This: High-Quality Content Solves Customer’s Problems

content is king handwritten on blackboard

There is no doubt that “Content is Still King.” But if you are unfamiliar with the formula for producing high-performing content, you will never bear the crown as a content marketer.

The Shakespeare quote “uneasy is the head that wears a crown” is spot on when it comes to content marketing. Whether it’s a blog post, e-book, video, podcast, landing page or social media copy, you need to ensure your content strategy evolves continuously. In a report, Tailor Insight lays out more content marketing trends for this year that include building those critical connections by repurposing content that takes your customers through the buyer’s journey and solves their problems. 

My favorite recommendation from the report is to do what you do best. In other words, find your niche and focus on producing high-quality content over quantity. Keep in mind how your target audience consumes information. Do they prefer short or long-form videos, articles, to-do lists or infographics? Lastly, but certainly not least, create authentic, unpolished content that matters. Your target audience wants to see you without your corporate mask or movie makeup.

Try these strategies, and you will rule content marketing!

Adobe Says Not All “Content is King” In Digital Landscape

The concept that “content is king” in today’s ever-changing digital landscape cannot be stated enough among marketers. The challenge, however, is finding innovative ways to develop and deliver fresh, visually appealing, timely, and relevant content that captures and maintains the target audience’s attention.

The goal is to have one-on-one personal conversations across multiple channels – meeting the target audience how, when and where they want while providing value and real-world solutions to their challenges. This can be difficult if the content doesn’t precisely measure up to their expectations. In fact, 28 percent of consumers reported “being annoyed” by brands producing poorly designed content, according to a new survey conducted by Adobe.

In the 2019 Adobe Brand Content Survey, 23 percent of consumers also said recycled, re-purposed or stale content tends to be equally annoying. In addition, if the content is not personalized, 26 percent of consumers said they “stop paying attention,” which is depressing news for content marketers.

Read more about the survey results here.

Brand Marketers Increase Content Creation Efforts Amid Online Competition

Today’s ever-changing digital landscape presents a wealth of opportunity as well as new challenges for brand marketers. The problem is that the rules of content creation have changed. In the past, writing a 500-word blog post with keywords and hyperlinks was sufficient to generate or convert leads. The good news is the essential components of a good story remain the same. However, the process of telling it in the digital age has evolved considerably as new technologies have emerged. As more organizations create more online content, it will become more and more difficult to establish meaningful connections.

According to eMarketer’s 2018 B2B content marketing report, 84 percent of U.S. companies with at least 100 employees that distribute non-promotional content for marketing purposes will utilize digital content marketing next year. There is no doubt that this revelation will inspire brand marketers to find more creative and innovative ways to cut through the online clutter to maintain their target audiences’ attention in 2019.

“For B2Bs, content is a vehicle to engage their audience of prospective buyers and customers across the life cycle,” Jillian Ryan, senior analyst at eMarketer said on the website. “When planned strategically, content can work hard for B2Bs throughout the funnel. For example, it can serve as an awareness building mechanism to bring new decision-makers into the fold through lead generation. But it also has the ability to educate and enable existing customers.”

In March 2018, The Manifest surveyed 501 U.S. digital brand marketers and found that 22 percent of respondents said their content marketing improvement goals include more original content and visual components. Check out the infographic below from eMarketer that provides an overview of their online competition: