Are you still wondering if you should include TikTok in your social media marketing strategy? Well, consider this: App Annie’s 2022 Mobile Forecast report says TikTok will surpass 1.5 billion users this year.
Undoubtedly, the trending challenges, funky dance moves, quirky cooking demos, hilarious animal features and silly pranks are influencing mainstream culture and attracting a massive audience of followers globally. Among all the creative content on the platform, there are plenty of opportunities for you to meet your business goals, add to your social media marketing strategy and boost your brand messaging.
To get you started, TikTok has shared the following infographic with a new guide that offers an activation strategy for both organic and paid content. So, go ahead and experiment with new content that can help you connect with more of your target audience.
Malkia "Kia" McLeod 