It’s not easy to develop crisis plans, but with a set of underlying principles, your plans may flow out of that foundation in a very natural way.
John Carroll, manager of local outreach at Yelp, shares seven social media trends to look out for in 2017.
Before out-of-office replies start clogging email inboxes, here are six reasons for B2B companies to be thankful for public relations.
Congratulations for bravely implementing yet another social media trend!
As a result, you are seeing some great ROI. The bad news is, according to The Wall Street Journal, Facebook’s video metrics were incorrect.
“The metric should have reflected the total time spent watching a video divided by the total number of people who played the video. But it didn’t,” said David Fischer, vice president of business and marketing partnerships, in a Facebook post. “While this is only one of the many metrics marketers look at, we take any mistake seriously.”
So what now? First, don’t panic. There is no doubt that the tech giant will move quickly to fix the problem. When it comes to measuring campaign effectiveness, one of the best pieces of advice is to never rely solely on one tool to capture your campaign metrics.
While most social media channels provide some form of analytics, it’s also a good idea to use a third party tool. For example, check out SocDir, a great source with a list of more than 300 social media metrics tools.
Without a PR firm to develop and implement a social media strategy, business owners are prone to make a few mistakes. Today, social media continues to be one of the most effective marketing tools. But used the wrong way, social media networking sites can have a negative impact on your business and could cause the company to lose its customer base. The following infographic from Bianchi Public Relations “Top Five Social Media Mistakes of Professional Service Firms” illustrates the potential damage.
From dancing cats to singing vegetables, people just cannot get enough of the quirky, sometimes funny videos. As evidence, just check out YouTube and Periscope with over three billion viewers. Switcher Studio, a mobile production suite, pretty much sums it up with the following infographic: